3 STEP MISSION STATEMENT

Before I get into the 3 step mission statement, let’s understand what a mission statement is. First, understand business is business. It matters not what business you are in. Your mission statement should be addressed on startup. If you have been in business for a number of years and have not completed your mission statement, it is never too late to get done.

A 3 step mission statement is used to describe a business in a short, simple, and concise sentence or two. A mission statement describes its purpose for being in business.

It explains your business’s culture, values, and ethics. Missions statements are a general goal because they don’t have one metric that defines their success. They’re more often used as a guiding North Star—something your business can strive for as opposed to hitting hard numbers.

When starting your business a mission statements can serve several purposes, including motivating staff and future staff candidates and reassuring investors about the business’s future.

To write a 3 step mission statement, consider how your business affects customers, investors, suppliers and your community and why you strive to help these parties.

How a Mission Statement Works

Mission statements serve a dual purpose by helping employees remain focused on their tasks, engaging them to seek new ways to increase their productivity and creating an enduring culture, values, and goals in their work environment.

It defines how each of these applies to the business’s shareholders, employees, distributors, suppliers, and the community. These entities can use this statement to align their goals with your business.

It is quite common for large businesses to spend years and millions of dollars to develop and refine their mission statements. Sometimes, mission statements eventually become household memes.

Eh, it’s great to have you read this far. 

I’d like to send more information about this and other topics in my monthly newsletter.

MentorausMinutes

It will arrive in your inbox on the first day of every month. 

What to expect in the MentorMinutes Newsletter.

• Personal thoughts that cause you to think outside the box. 
• Something I’ve read I think you’d be interested in.
• Someone who made an interesting comment to discuss.
• ...and some fun stories.

I’m conscious of your time, which is why, it is rarely more than a 3-minute read.

Now, as a reward for joining my tribe, please accept my gift to you:

Ink Your Future

This Form cannot be submitted until the missing fields (labelled below in red) have been filled in
Join my subscriber community now and receive your free “Ink Your Future” eBook.
Please note that all fields followed by an asterisk must be filled in.
	Subscribe
*First Name*
*Last Name*
*E-Mail Address*
*City*
*Country*	CountryUnited StatesCanadaUK----------------AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntiguaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongoCook IslandsCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGrenadaGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyIvory CoastJamaicaJapanJordanKazakhstanKenyaKiribadiNorth KoreaSouth KoreaKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoFederated States of MicronesiaMoldovaMonacoMongoliaMontserratMoroccoMontenegroMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana IslandsNorwayOmanPakistanPalauPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaS. Georgia and S. Sandwich Isls.Saint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSt. HelenaSt. Pierre and MiquelonSudanSurinameSvalbardSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluU.S. Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamUS Virgin IslandsWallis and Futuna IslandsWestern SaharaYemenYugoslavia (former)ZaireZambiaZimbabwe
GDPR*
I am at least 16 years of age. I have read and accepted the privacy policy. I understand that you will use my information to contact me or send me the information I requested.
Please enter the word that you see below.

The 3 step mission statement

A mission statement can be as short as a single sentence, or as long as a paragraph. It summarizes your business’s purpose. You need to state the what, who and why of your company:

1. What is the business offering?

2. Who are you selling to?

3. Why - the core values you do it      for.

Whilst it may be difficult to zero down the focus of your business in a single sentence or two, here are some tips to help you write your mission statement.

Outline what are your business's core values. Clearly define what it does.

First, outline what your business does. 

This may be a product you produce or a service you provide. It’s what makes your business run.

When you’ve drafted it, look it over. Edit it. Then have someone else like your mentor examine it. Regularly review your mission statement.

Then, when you think it is okay, you’ll need to incorporate it wherever you can. 

Obvious inclusions would be your website, brochures, marketing material, email templates, advertisements, wall plaques around the office, merchandise, and so on.

It’s not ideal to be forever changing your business image and mission statement.

However, your business can outgrow or change directions, resulting in a need for a new statement or tweak. This the more likely scenario.

Your business’s mission is its identity

Your business’s mission is its identity, and its vision of the business is its path to achieving its mission. Your business should take as long as it needs to get this right. Speak with your mentor to help you write your business mission statement.

In essence this is the guts of your mission statement

Staff and management should know the mission statement by heart.

The perfect “elevator pitch”

Your mission statement is a perfect “elevator pitch” sentence you and the key personnel of your business should know. Because your mission statement is so short, it will be easy to memorize. It’s a perfect introduction for anyone who’s never heard of your business and wants to know more. Whether it’s at a networking event, social gathering, work commute, BBQ, wedding reception, or anything where you meet new people.

Here a couple of examples:

"I teach new people old tricks" (An expeirenced mentor).

"I see the future" (property developer).

"I build confidence for newly weds" (a mortgage broker) or (finance lender)

You know what you do. Make it interesting.

The objective is to engage further interest.

Your elevator pitch is an easy way to engage a stranger’s interest in your business and a perfect opportunity to tell your story of what your business does. 

Many opportunities have developed from these types of situations.

Your 3 step mission statement should be short and sweet

Your 3 step mission statement should be short and sweet. Telling the world exactly what you do. It’s no mean feat, but when you get it right, it is a great value to your business. It is an intangible asset. What is it worth? Heaps. Make sure you give it the attention it deserves. You deserve it.

 Mission Statement Examples

• Life is Good: To spread the power of optimism.

Sweetgreen: To inspire healthier communities by connecting people to real food.

• Patagonia: We’re in business to save our home planet.
• American Express: Become essential to our customers by providing differentiated products and services to help them achieve their aspirations. 
• Warby Parker: To offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses.
• Honest Tea: To create and promote great-tasting, healthy, organic beverages.
• IKEA: A world of inspiration for your home.
  
• Nordstrom: To give customers the most compelling shopping experience possible.
  
• Cradles to Crayons: Provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive–at home, at school, and at play.
• JetBlue: To inspire humanity–both in the air and on the ground.
  
• Tesla: To accelerate the world’s transition to sustainable energy.
  
• TED: Ideas worth spreading.

As you realize exactly what a mission statement is, you will observe them everywhere. 

Your mission statement should be short and sweet. Easy to memorize.

Have some fun with creating your 3 step mission statement and see what you can come up with. This is part of your business goals.

Summary

Your 3 step mission statement briefly describes the goals and purpose of your business entity. As opposed to a business plan, which addresses the how of a business, the mission statement addresses the why. 

A well-written mission statement can inform your market about what you do and stand for.

Learn it. Memorize it. This is who you and your business are.

Experience isn't the best teacher, experience is the only teacher.

Confidence comes from experience

Recent Articles

• 
• 

1. Systems and Processes 101 The primary factor to build a business

   Nov 21, 24 12:30 AM

   
   Discover the surprising similarities between building good habits and effective business systems and processes 101.

   Read More

2. Overcoming Workplace Toxicity

   Nov 04, 24 09:07 PM

   
   Overcoming workplace toxicity when it feels like every day is a battle against stress, anxiety, low morale, and constant conflict.

   Read More

3. Working a job you hate

   Oct 23, 24 08:25 PM

   
   I slammed my fist on the alarm clock for the third time, wishing I could stop time altogether. Another day of working a job you hate.

   Read More

Hello, I'm Daryl Pratt creator of MENTORaUS

I have been mentoring folk like you since 2005. 

I built this site so I can share all my knowledge, wisdom and experience from the thousands of hours of listening and mentoring folk to make a change. 

Life is short my friend so the sooner you control your destiny the better.

It will not be easy but it will be fulfilling, I can guarantee.

There is nothing so powerful as an idea whose time has come!

Contact me